Lava with a refreshing customization concept; MyZ

Lava has entered the budget segment with four new smartphones under the Z series namely, Lava Z1, Lava Z2, Lava Z4 and Lava Z6. One of the things to make a note of is the fact that all these four devices comes with a price tag that’s under 10,000 making them additions to the budget segment. However, Lava has got something more up its sleeve and something more refreshing to offer to its consumers. These Lava Z-series phones comes with the ability to be customized as per the user’s preferences.

One of the good things that would really push the sale of these phones is the fact that Lava has timed the launch of these phone correctly. Currently, India has been looking to be more self-reliant and Lava being an Indian company, has come with smartphones that are manufactured in India, therefore that sentimental value would help the brand a lot.

Coming back to the MyZ option. Let me walk you through on how this exactly works. You head to the Lava Mobiles online store and select the MyZ option to customize your phone as you would want it. And before you make any sort of pre-conceived notion about what these upgrades or changes would include let me tell you, it is more than just normal phone skin change, or the color change. Lava’s MyZ customizations include the rear camera, front camera, RAM, storage and the colour of the phone. You can choose these while ordering a new phone.

Lava says that users can upgrade the RAM and storage in their phones at any time. This upgrade can be done by the Lava service centers and could just be a rather cost-effective alternative to buying a new phone that is either running low on storage as your usage increases, or just doesn’t have enough RAM to keep up with multitasking.

For instance, if you wish to upgrade the MediaTek Helio G35 chipset powered Lava Z6 that comes with 5000mAh battery, Corning Gorilla Glass. If you want to customize, here are your options. The rear camera choices that you have are a 13-megapixel + 2-megapixel dual camera setup or a 13-megapixel + 5-megapixel + 2-megapixel triple camera setup. At each step as you add components, you get an updated price for your phone. You can choose between 3GB, 4G and 6GB RAM options. Your storage options are 32GB, 64GB and 128GB. Front camera choice is between an 8-megapixel or 16-megapixel front camera. A fully loaded Lava MyZ with the triple cameras, 6GB RAM and 128GB storage and in the sophisticated blue colour comes to a total of Rs 10,699.

There is no doubt this is rather a refreshing concept that Lava has brought into the mix. The Z series smartphones are not only budget friendly, but they are in all its totality made for the users keeping the needs of the users in mind. With the Z series smartphones and especially with the MyZ, Lava has come forward as a strong competitor to the rest of the brands that have also been trying to dominate the budget segment. Although in my opinion, Lava certainly has an edge here over its counterparts.