UAE’s Burjeel Holdings appoints SRK as Brand Ambassador
Burjeel Holdings, a foremost private healthcare services provider in the MENA area and one of the most extensive in the UAE, has partnered with celebrity Shah Rukh Khan as its latest brand ambassador.
The partnership between the performer and Burjeel Holdings, possessed by UAE-based Indian entrepreneur Dr. Shamsheer Vayalil, was established during an event held in Abu Dhabi earlier this week. Khan will come in a region-wide, multi-platform advertising drive for the healthcare group that will be unveiled in the forthcoming weeks.
The association with Burjeel Holdings marks the foremost healthcare ambassador part for Mr. Shah Rukh Khan. Burjeel Holdings operates 39 hospitals and medical posts across the MENA region and hopes to leverage the enormous popularity and credibility the actor has internationally as it connects with an emerging number of people traveling to the UAE for their medical requirements and also increases its global research partnerships while expanding its operations across the GCC.
“Healthcare is an industry we can all relate to and one we’ve all had experiences with. Visiting Burjeel Medical City and listening to Dr. Shamsheer Vayalil was both insightful and inspirational. Meeting employees and witnessing the immense passion and pride they have in their work was humbling. They live the value of being for the people, by the people, and I’m excited to be a part of that story,” said Mr. Shah Rukh Khan.
Burjeel Holdings’ Founder and CEO Dr. Shamsheer Vayalil, said, “Mr. Shah Rukh Khan embodies excellence and, as a global superstar, has won the hearts of millions across the region. Burjeel Holdings and Mr. Shah Rukh Khan share a common desire to enrich and transform people’s lives. His personality and principles strongly resonate with the Burjeel Holdings brand. This partnership reflects our core values and inspires us to keep serving the community through world-class healthcare in the region and beyond.”